The Shed is a vibrant café created alongside its sister brand, The Press. While the two brands share common roots, The Shed needed an identity with a distinct personality of its own, one that felt energetic, welcoming and full of character. We developed a complete brand experience spanning branding, signage and digital. Playful typography, custom illustrations and thoughtful brand details helped create an identity that feels approachable, memorable and unmistakably The Shed. The visual language balances warmth and personality with a confident, contemporary edge, carrying seamlessly across every touchpoint. Photos by @_stephaniehunter