Natura is a down to earth climate-conscious funder based in regional Australia, with a global commitment to empowering landholders with greater access to capital to enable high-integrity environmental projects to thrive. We developed a brand identity that reflects these values – climate-conscious, future-focused, and grounded in trust. At its heart is a custom leaf icon: organic and approachable, symbolising Natura’s connection to the land, yet structured with an industrial edge to convey stability and reliability. A visual balance of nature and innovation, just like the brand itself.