FundMKT connects developers and lenders on one simple platform from finance application to management. As they prepared to reposition themselves within the financial industry, they approached us to create a brand identity that would signal a fresh, modern approach to sourcing debt funding. We developed a visual identity that balances confidence and clarity – trustworthy and secure, yet bold and forward-thinking. The result is a brand built to instill confidence, stand out in a competitive space, and support FundMKT’s mission to modernise the finance experience.