Farm Door offers a premium range of healthy frozen meals, made fresh in the heart of the Riverina Food Bowl. Family-owned and proudly local, they focus on nutritious, convenient meals using high-quality ingredients sourced from nearby producers. At the core of Farm Door’s brand is its farm-to-fork ethos – a key differentiator in a competitive market. We developed an identity that places the ‘Door’ at the centre: a visual framing device that symbolises a gateway into the farm, the food, and the people behind it. Over the past eight years, we’ve partnered with Farm Door to help grow their brand – from early packaging concepts through to advertising, point-of-sale and ongoing brand refinement. What began as a family start-up has grown into a trusted name, now stocked in independent pharmacies across Australia.