ecyo is an environmentally conscious cleaning brand with a simple mission: to eliminate single-use plastics, reduce carbon emissions, and ease waste anxiety, one household at a time. To reflect ecyo’s guiding principles, we created a packaging system that embodies both simplicity and sustainability. Printed on natural fibre cardboard, the design combines clean, structured typography with a colour coded system that enhances product recognition. The result is packaging that communicates ecyo’s environmental mission clearly and authentically, helping consumers make mindful choices. We continued to evolve the brand through the rollout of additional products for hotels, a reusable spray bottle and a shelf ready display box, along with digital assets and exhibition signage. Together these extensions strengthened brand consistency across retail, hospitality and promotional environments while maintaining the clarity and restraint of the core identity.