AgriFutures Australia is dedicated to shaping a vibrant future for Australian agriculture. With the launch of a new strategic plan, the organisation entered an exciting phase of growth and opportunity. We were invited to help bring this vision to life through a refreshed visual identity. Having collaborated on more than 700 projects together over five years, we drew on our deep understanding of AgriFutures’ mission and values to guide the creative process. The result is a dynamic new look that reflects both where AgriFutures is heading and the impact it continues to make across rural industries.