8point8 is a Regional Innovation and Small Business Conference named for the 8.8 million Australians living outside metropolitan areas. It offers a platform for regional and rural communities to explore innovation, entrepreneurship, and the future of work. Our brief was to create a bold and distinctive identity – something that stood apart from traditional conference branding and resonated with entrepreneurs, small businesses, and government alike. The wordmark represents not only the two eights, but also the convergence of diverse sectors coming together to spark regional progress.